I watched The Great Hack with an open mind. Its a process thats only refined further with interactive content like the Black Mirror film Bandersnatch, Netflixs choose-your-own-adventure drama where viewers can control the protagonists actions by selecting on-screen options. It may make for a neat narrative arc, with a clear end point when the company folds, but that means The Great Hack is barely able to address the problems of the broader ad ecosystem, or why the web today is such a wretched place. Just what are the links between these people, their companies, and the supposedly distasteful democratic outcomes they are supposed to have produced? During Carroll's legal battle, SCL filed for bankruptcy. Facebook refused to comment on the story other than to say it was investigating. OpenSub search will replace your default search engine by our sponsored search. After installing your will benefit from our VIP features. A new film chronicles the fall of Cambridge Analytica, a political consultancy that used data to form psychological profiles of voters, without much insight or novelty. Usage: Copy the source code for the program you wish to use, and then paste it into the code editor in-game. 2019 TV-MA 1h 54m Documentary Films. JOIN NOW. Instead, theres a focus on individual duty. Copyright 2020 IDG Communications, Inc. [17], FacebookCambridge Analytica data scandal, British Academy of Film and Television Arts, "Netflix documentary The Great Hack turns the Cambridge Analytica scandal into high drama", "Stream It Or Skip It: 'The Great Hack' On Netflix, A Documentary About How Cambridge Analytica Mined Our Personal Data And Who Blew The Whistle", "Netflix's The Great Hack Brings Our Data Nightmare to Life", "Ted Cruz campaign using firm that harvested data on millions of unwitting Facebook users", "Mark Zuckerberg faces tough questions in two-day congressional testimony as it happened", "One Man's Obsessive Fight to Reclaim His Cambridge Analytica Data", "Investigation into the use of data analytics in political campaigns. Learn more about our use of cookies and information. It used Facebook as a means for "political-voter surveillance" through the collection of user data points. The Great Hack is a 2019 documentary film about the FacebookCambridge Analytica data scandal, produced and directed by Jehane Noujaim and Karim Amer, both previous documentary Academy Award nominees (The Square, Control Room, Startup.com). The Great Hack paints our volatile era of data surveillance compellingly as gloomy dystopia - but the story is far from over. How Microsoft will end Office's perpetual licensing, Culture Crossover: Frankissstein: A Love Story, The most significant data breaches in the UK, Sponsored item title goes here as designed. Thank you! The film even mentions Barack Obamas innovative use of data in his presidential campaigns. A seedy analytics company weaponises millions of data points extracted from unwitting social media users, only to manipulate their political worldviews en masse, foment intercultural conflicts, and, ultimately, usher in an authoritarian leadership. Videos The Great Hack. The wealthiest companies are technology companies: Google, Facebook, Amazon, Tesla, Kaiser says at one point in the film. Of course, its hard to ignore the irony of distributing such a film on Netflix, a company that is equally in the data business of profiling tastes and user personalities. Independent investigations into data mining, along with whistle-blower accounts of the firm's impact on Brexit, led to a scandal over the influence of social media in political elections. Can you?. Noujaim and Amer even reveal how extreme financial struggles at home led Kaiser to join Cambridge Analytica in the first place. [5] Unfortunately The Great Hack is a documentary. New restrictions continue to be introduced without proper parliamentary scrutiny. 2019 16+ 1h 54m Documentary Films. He continues in a voiceover: The hardest part in all of this is that these wreckage sites and crippling divisions begin with the manipulation of one individual. If there was something genuinely shady or even illegal about what went on, then we Brexiteers, as democrats, should also be One of the films stars is the Observers Carole Cadwalldr who is credited with breaking the Cambridge Analytica story. In an excerpt from her TED talk near the end of the film, Cadwalladr addresses tech giants Facebook, Google and Twitter as the gods of Silicon Valley. And if you dont, please do consider making a donation today. Data is the most valuable asset on Earth. Great Hack Star Says You Should Know", "The Great Hack review searing expos of the Cambridge Analytica scandal", "We're Going To Be Talking About 'The Great Hack' Documentary For A Long Time", "BAFTA Film Awards 2020: The Complete List of Winners", https://en.wikipedia.org/w/index.php?title=The_Great_Hack&oldid=984430398, Short description is different from Wikidata, Pages containing links to subscription-only content, Creative Commons Attribution-ShareAlike License, David Carroll, associate professor of media design at the Parsons School of Design at The New School who filed a formal complaint against Cambridge Analytica under the UK, This page was last edited on 20 October 2020, at 02:01. But The Great Hack raises this nuanced and difficult discussion only to drop it. And another. Propaganda campaigns on Whatsapp in Brazil may be a problem, but they have little to do with the data-mining, ad-serving or algorithmic content recommendations that plague Facebook and its ilk. A key eureka moment she describes basically amounts to finding a YouTube video of a press conference in which a CA employee appears on a platform with the Leave.EU campaign. It is the business model of the internet. "[15], It was nominated for Best Documentary by the British Academy of Film and Television Arts and Best Writing by the International Documentary Association. The Great Hack premiered at the 2019 Sundance Film Festival in the Documentary Premieres section and was released by Netflix on July 24, 2019.[3]. Netflix and third parties use cookies and similar technologies on this website to collect information about your browsing activities which we use to analyse your use of the website, to personalise our services and to customise our online advertisements. With the help of specific documents from her personal Cambridge Analytica archives, Kaiser explains the effective micro-targeting of unsuspecting individuals, whom she calls "persuadable", by Cambridge Analytica in the 2016 US elections. The film puts the onus on the user, to build his or her critical awareness - as big-data regulation remains an uphill battle. Scripts for use with the game Grey Hack. The film flits from one tech-induced problem to another. But at its core, this isnt so different from electioneering techniques that have existed for decades. spiked exists to fight for freedom and we will continue to challenge the illiberal New Normal. Watch Now on Netflix. The films message is that Brexit and Trump voters were automatons, stripped of their critical faculties and brainwashed into compliance by a few provocative Facebook ads. The Great Hack is a misinformed documentary about misinformation A new film chronicles the fall of Cambridge Analytica, a political consultancy that used data to Have political campaigns not always targeted certain groups to incite dissatisfaction with the status quo in order to change peoples minds? The film flits from one tech-induced problem to another. Subscribe to access expert insight on business technology - in an ad-free environment. Brittany Kaiser, former director of Business Development at Cambridge Analytica, revealed that everything published involving Cambridge Analytica in the Brexit campaign and Ted Cruz's campaign was true. The scandal reached a point where even Mark Zuckerberg, Facebook's founder, had to testify officially in front of several committees of the United States Congress.[6]. ] Because Cambridge Analytica 's work was found to violate UK privacy laws continue to on. 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